Aloha

Compassion and kindness with reciprocity

An illuminating attribute of people from Hawai‘i is our Aloha for one another. It is the compassion, kindness, and reciprocal relationship and respect for those who are kupa o ka ‘āina, or natives, born and raised of this land, and those who moved here and choose to call these islands home. We all have a kuleana to emulate this quality and obligation to teach our families, communities, and future generations.

Our Shared Kuleana

Practicing Aloha is part of our shared kuleana (responsibility) and kūlana (role) to care for Hawaiʻi and each other. Watch the video and read more below to consider what this value looks like in daily life, work, and community.

The Hawai‘i’s Soul Framework

The Hawai‘i’s Soul framework describes what it means to live with island consciousness and in a reciprocal relationship with all living things: the ‘āina, ocean, sky, the kānaka who originated from these islands, and all who call Hawai‘i home. Aloha is one of the framework’s core values and offers guidance for how this relationship is practiced. Learn more here.

Hawaii's Soul framework graphic

Our Shared Values

ʻĀina Momona

Creating an abundant ‘āina
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Kaiāulu

Care for community
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ʻŌpūaliʻi

Benevolent and courageous leadership
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Pilina

Fostering healthy relationships
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